Yintai Commercial Group

The retail segment originated from Intime Department Store (Wulin Outlet) founded by Mr. Shen Guojun in Hangzhou in 1998, which covers department stores, shopping malls and other business formats, and is the leader,innovator and driver of China's retail industry.

In 2007, Intime Department Store became the first mainland Chinese department store listed on the Hong Kong Stock Exchange (ticker code: xfghgs.com), and set a record of being more than 240 times oversubscribed. In 2009, while consolidating its department store advantages, Yintai took the lead in the industry in strategically pivoting from department stores to shopping malls, giving full impetus to the development of urban complexes, shopping malls, and “Internet+” products. In 2010, xfghgs.com was established, and Intime Department Store became the first traditional retail department store to invest heavily in setting up a joint venture and test the waters in e-commerce. In 2013, Intime Department Store (Group) Co., Ltd. was officially renamed Intime Retail (Group) Co., Ltd. In 2014, it embarked on strategic cooperation with Alibaba. In June of the same year, it launched “in”, a new high-end commercial operation brand. In 2015, Yintai strengthened its in-depth cooperation with Alibaba Group and promoted the Internetization process of Intime Retail, which has become a model for the integration of traditional retail industry and the Internet. This innovative move effectively promoted the Internetization of the retail department store industry, guided the transformation and upgrading of the traditional retail department store industry across the country, and became a model for the continuous innovation and transformation of the domestic retail industry.

Meanwhile,Yintai Yusheng under Yintai Commercial has successively launched four high-end retail projects in China by virtue of its strong influence among luxury brands, and the four projects are in01 and in88 in Beijing, in77 in Hangzhou, and in99 in Chengdu. Each project integrates the “in” concept of “awakening the true self,” while possessing its own characteristics and personality. The birth of the “in” brand stems from Yintai Group's pursuit of quality and respect for the innermost being. It retains the same DNA as other Yintai Commercial brands but also stays true to its essence of simplicity and authenticity.

Yintai continues to expand across the country in the field of commercial retail. The scale of its business premises, and its business management capabilities, innovation capabilities, and comprehensive performance all rank among the top in China's retail industry.